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August 31, 2007

Lead Scrub Rates

A look at the cost of a lead for a mortgage broker.

Joel has a good interview with Dave Wengel of TargusInfo around Mortgage lead scrub rates. Specifically that lendingtree and lowermybills have a 15% scrub rate whereas the free ipod guys (lure people in with promise of a free ipod but they and their friends have to signup for credit cards, netflix and talk to mortgage brokers to get it) have around a 50-60% scrub rate.

 

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Lead Scrub Rates

Posted on August 31, 2007 10:39 AM by Mortga104.
Filed in Real Estate under mortgage brokers.
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